in the press

home
  • what
  • why
  • how
  • consultations
  • press
  • contact


  • Call 079 7620 7109

    8 April 2005

    Corpotential supports the 'Million Metre Row' to raise funds for the RICS Tsunami Appeal

    Corpotential, the specialist sports nutrition consultancy, will fuel the million metre row for the RICS Tsunami Appeal in an effort to support destitute victims of the Sri Lankan Tsunami disaster. Starting at 9am, 7th April at the RICS headquarters in Central London, four teams of five RICS members will attempt to row 1 million metres on indoor rowing machines in 24 hours to raise money for the post-Tsunami recovery in Sri Lanka, the worst hit country by percentage of population and economy. Corpotential, whose clients include performance and amateur athletes, as well as business executives, has advised the teams on their dietary requirements and eating plans prior to and during this endurance challenge.

    Kathryn Bistany, Managing Director of Corpotential says: "Competitors have to eat to feel energised over the 24 hour period, which is very different from eating to be energised for a 2, 3 or 4 hour period. The dietary recommendations highlight the importance of avoiding large meals and eating moderate amounts regularly. To remain strong and focused the whole time, it's crucial to avoid caffeine and refined sugar as over the 24 hour period these products will result in a drop of energy and mental focus. Water or diluted fruit juices should be sipped throughout to remain hydrated."

    Kathryn Bistany also adds: "Corpotential has recently been looking at the corporate market, in particular with issues relating to stress. Adrenal fatigue has been a growing problem causing individuals who were once full of life, very focused and enthusiastic to lose mental clarity, become lethargic and unwell. "

    Organiser Stuart Earl of Gleeds explains: "While many have donated to big aid agencies for immediate humanitarian relief, we want to appeal to RICS members to support specific construction projects and other work that will help people get back on their feet and stay there. We are aiming to cover 1 million metres in 24 hours (whichever comes second!) at RICS headquarters, starting at 09.00 on 7 April. Each team member will have to cover at least 50,000 metres (30 miles), which will take between 5,000 and 7,000 strokes and burn up to 4,000 calories. We are also delighted that Corpotential is providing valuable nutrition advice. Our teams are made up of amateur athletes of all ages and standards so eating through our training and during the 24 hours is very important for us to achieve our target."

    Sir Steve Redgrave, whose charitable trust is funding work in the region, says: "It is very commendable that you are proposing to raise money for such a worthy cause, and I wish you the best of luck"

    Notes to editors:

    Kathryn Bistany - Managing Director of Corpotential Limited.

    After 13 years of working in the financial sector in the City, Kathryn opted on a change of direction in her career. She began to look at nutrition more seriously after a severe sports injury occurred as a result of over-training and nutritional deficiencies. In 1998 Kathryn completed a one-year course at the Institute of Optimum Nutrition in London. She then went back to university and successfully completed a BSc degree in Complementary Therapies at the University of Westminster in London as well as a Masters degree in Sports Nutrition at The University of Newcastle, one of the top medical colleges in Australia, which she successfully completed in 2001.

    Kathryn is a member of The Nutrition Society and The British Association for Nutritional Therapy (BANT).

    Corpotential Limited

    Kathryn Bistany launched Corpotential in January 2003 and is based in London. Corpotential was set up to offer a range of specialist consultancy services within the field of Sports Nutrition.

    As well as one-to-one consultations, Corpotential offers group presentations on general nutrition, sports nutrition, specific sports nutrition and specific health issues affected by nutrition

    Corpotential's philosophy is to take each individual as biochemically and anatomically unique. Any two athletes in the same sport and of the same gender and physique will find it difficult to optimise performance through eating exactly the same diet, no matter how nutritious it may appear to be. As such, it is imperative that optimum nutrition is established in order to optimise digestion and absorption which is unique to each individual.

    Corpotential is not associated with any supplement company or testing laboratory. Therefore any recommendations to athletes are made purely with their best interests in mind. This is highlighted by Corpotential's policy of offering all supplements and biochemical tests, such as blood, saliva and urine tests, at the cost price plus a 5% handling charge. Retail prices would normally be 15% to 100% higher. Corpotential generates its revenue by its nutrition consultancy services and not by selling supplements or biochemical tests. As a result, Corpotential is able to provide clients with the best impartial advice on supplements in the knowledge that these will be tailored to their individual needs and their own personal goals.

    The diet itself is of the greatest importance to any nutritionist or dietician. Corpotential places strong emphasis on educating its athletes on the reasons why certain foods are more beneficial than others, for a particular individual and at a particular time. Optimum nutrition levels are attainable only if an individual's basic diet is sound. Different situations, such as sport injuries, require a change in the diet. Often when athletes are injured the only recommendation is a reduction in caloric intake. Of greater importance however, is the increased consumption of foods that provide healing and decreasing those that slow down recovery. Corpotential's focus is not to improve short-term performance at the expense of long-term health but to optimise performance and long-term health in order to increase the length of an athlete's career.

    ©2003 Corpotential, All Rights Reserved.